King Keto (0s):Recreation is not the only way to enjoy life. Hedonism is not the only way to enjoy life. I think if you can change your perspective and start to enjoy pushing yourself, right? Seeing what you're made of, taking advantage of the opportunities we have here, especially if you live in a first world country. If you live in America, like there's people who are literally risking their lives today to get here, right? Cause we have so many opportunities and really seeing what you can accomplish, the average person has so much potential that they just leave on the table.
Travis Chappell (30s):Welcome, back to the show. I'm Travis, Chappell and I believe that if you can connect with the best, you can become the best So. after creating 800 podcast episodes about building your network, I've come to realize that networking is really just making friends if you're doing it the right way. Anyway, join me as I. make friends with world class athletes like Shaquille, O'Neal, entertainers like Rob, Deer deck authors like Dr, Nicole, Lapera, former presidents like Vicente Fox, or even the occasional FBI hostage, negotiator, billionaire, real estate mogul, or polarizing political figures. So if you want to make more friends that help you become a better version of yourself, then subscribe to the show and keep on listening cuz this is Travis makes friends. What's going on everybody? Welcome back to another episode of Travis Makes Friends podcast.
Travis Chappell (1m 10s):Today I am sitting down with KING KETO on Instagram at KING KETO, or his real name, Brandon Carter. He is an online personal trainer, And. now he teaches online personal trainers how to build their online personal training business and So. in this episode, we talk all about his upbringing, which is a wild story about his dad and him being shipped off to military school when he was in high school, not really knowing his dad that much, and then his dad basically making it and then having a devastating end to his life. That really affected Brandon in a lot of ways, both negatively and positively. And then ended up with him working multiple jobs in his early twenties, being the man of the family and then having to provide for everybody, trying to be that rock for everybody.
Travis Chappell (1m 51s):Trying to get away from the vortex of the area that he grew up in and fill his life with lots of work instead of downtime. So he didn't get into some of these other activities that some of his friends were pulled into unfortunately. And then when he started personal training online, he was one of the first people to be doing this. This was back, you know, before 2010. There wasn't a lot of people doing this back then. So he is one of the first people to jump into that space. He's always been kind of a pioneer there. And so we talk a lot about how to build the business, his nutrition schedule. We talk about his, his family life, his past life, what he's doing now, what he's looking to in the future. And then one of the funny things that kind of just happened throughout the course of the interview is that he had four or five what became like hot takes, like controversial topics, which ended up not being controversial, but kind of are controversial.
Travis Chappell (2m 35s):And so you'll hear those throughout the interview. We had a really good time and definitely somebody that I am now officially ha have made friends with and somebody who I look forward to hanging out with again in the future's, a really cool guy. So please enjoy this conversation with Brandon Carter at KING KETO over on Instagram. What's going on everybody? Welcome back to the episode of Travis Makes Friends. Today I am in studio in the home studio with the one the only Brandon Carter at KING KETO over on Instagram. What's up dude? Welcome to show.
King Keto (3m 4s):What's going on man? Hey, I'm excited to be here. Thanks for having me.
Travis Chappell (3m 6s):Hey dude, anytime. Anytime people come through Vegas, man. I love to take some time. You're here for mutual friend Ryan Pines event. Yeah,
King Keto (3m 14s):I'm speaking at Wealth Con. I'm on one of the panels on social media. There you go. I guess he needed like experts. Yeah. So, so who else is gonna
Travis Chappell (3m 21s):Call? You've been, yeah, you know, you've been known, you've been known to talk expertly about social media before, I think. Yeah, once or twice. Let's go back to layers, bro. Let's go back in time here and talk about Brandon Carter. Before he was KING KETO. Let's go back 12, 13 years old. What were you up to? Set the scene for us. 12. What's going on in your life? Yeah,
King Keto (3m 38s):13. you know what man I grew up in South side of Chicago. you know that that area that is reputation precedes itself. Sure. Right? Sure. So it's pretty Rough and you know, we were struggling. What did your parents do? My mom was one of the people you would call to book a flight on the airlines. See, the kids don't know nothing about that. They, they only know going on the internet. Yeah.
Travis Chappell (3m 58s):But they ask
King Keto (3m 59s):Serious. You used to have to call, you know, in the eighties nobody had a internet or home computer. Right. So you have to call And that's when my mom, she was one of the people who answered the phone. And my dad, he had his own business. He had insurance claims. Okay. Company. Right. He, so we were all together, but I didn't see my dad too much, even though I lived with him cause he was working so hard. Yeah. Like he's just struggling, you know what I'm saying? Trying
Travis Chappell (4m 22s):To put food on
King Keto (4m 22s):Table. Yeah. Man. Trying to work it out. you know, one of my very first memories as a child is my mom waking me up at, she's waking me up like five. Right. We walked to preschool, she didn't have a car and, and we got robbed at gunpoint and he put the gun in my face. I'm a five-year-old. Wow. Yeah. you know what I'm saying? Wow. That's like one of my very first, I mean, my memories growing up that's
Travis Chappell (4m 41s):Not, not gonna leave your brain anytime soon. Yeah. Happens. That's wild.
King Keto (4m 45s):So that's kind of environment, you know, the south side of Chicago is under, they're robbing toddlers at the break of dawn, you know. Wow. And yeah. That's such a, a funny time
Travis Chappell (4m 53s):Too. That's wild. Yeah. They must not have crack
King Keto (4m 56s):Heads are up early.
Travis Chappell (4m 57s):I was gonna say crack, crack heads or they're up late from the night before. Crack
King Keto (4m 59s):Kids sleep. Sleep is a suggestion to crack heads, you know? And Yeah. Hard crackhead man. Hardworking people man. They're, they were, they were
Travis Chappell (5m 9s):Grind. Never stops.
King Keto (5m 10s):It never stops man. So we were struggling. Yeah, yeah. you know, siblings, my, I have two brothers, two sisters. One of my brothers I never met before. Okay. Because we got different moms. My dad had a bunch of kids. Okay. But I, but he, when he married my mom, he, he stayed with her until he died, you know. Okay. Anyway, I didn't grow up with any of them cuz they all lived with their other
Travis Chappell (5m 30s):Moms. Oh, gotcha. Interesting. you know what
King Keto (5m 32s):I saying
Travis Chappell (5m 32s):Had siblings but you were kind of like
King Keto (5m 34s):Child. Yeah. I was the only one whose parents together for all
Travis Chappell (5m 35s):I intent purposes
King Keto (5m 36s):Together. Yeah. I was the only child, you know what I'm saying? And, but he was struggling trying to, trying to figure it out how to make it work. And by the time I got to the age you were talking about, I got sent away to military school. Oh, okay. In Wisconsin. It was a military school in Wisconsin. I had to live there. Hmm. And you know, I got in a little bit of trouble, you know, I was like a bad kid, you know, I got, you know, I mean not nothing crazy, just skipping class fights. Sure. Shootouts, you know, normal kids stuff. Quality's
Travis Chappell (6m 1s):A, you know, product of your environment. Right? Yeah,
King Keto (6m 3s):Yeah, yeah, yeah. And then so I get sent away. But here's the thing, that's when his business started taking off. Right. So by Interesting. Yeah. He started making money when I was gone. I don't know. I don't know if the message is like getting ready to get kids.
Travis Chappell (6m 14s):Yeah.
King Keto (6m 15s):Maybe that's the step one.
Travis Chappell (6m 17s):Maybe that's the military, hey school step
King Keto (6m 19s):Lys clues. But, but that's what I, I just think, you know, after you do anything consistently for Yeah. Right, right. 10, 15 years you're gonna start seeing results. And that's when it started working. By the time I was done with high school, he was making $3 million a year.
Travis Chappell (6m 33s):Oh my goodness.
King Keto (6m 34s):Wow. Yeah. Just adjusted for inflation that, you know, that's, I got out in 2000 adjusted for inflation. That's $8 million a year. Wow. Yeah. But I didn't experience any of it cause I was gone. Right.
Travis Chappell (6m 45s):So you were there, you were at military school for
King Keto (6m 47s):Years, the whole five time six got, yeah, about four years. All of high school. Wow. Right.
Travis Chappell (6m 51s):Wow. How was that experience?
King Keto (6m 53s):It was awful. I did, I was gonna hated
Travis Chappell (6m 56s):That sounds not fun.
King Keto (6m 58s):In fact, I pro I might have went into the military had I not had that experience. Interesting. you know, I talked to some, like, I've talked to military guys and guys, even guys who worked at the school, they were all in the military and they were like, yeah, this is worse than the military. Yeah. Because you guys have less freedom. Right, right. Than us. We can go do shit. Right. And like see women like
Travis Chappell (7m 18s):Yeah. It's not really school dances at military schools.
King Keto (7m 21s):No, no. Not all boys. Military school. Yeah. They were like they said it was worse. Yeah. So I took their word for it, but, but I didn't experience any of the Wealth. Cause I went to college right after Howard University School of Business and by the time I was done with college, he lost all the money.
Travis Chappell (7m 38s):No way. Yeah.
King Keto (7m 39s):Wow. Yeah. He lost all the money and then, and then
Travis Chappell (7m 42s):Do you think it was like losing all the money just because of irresponsibility or because of Yeah, because he's getting, he's trying to continue investing in the business or
King Keto (7m 49s):Here's something I learned cuz I've seen this happen before with other people. you know, if you lack discipline, well you know, here, if you do it for the money, when you get the money you might take your foot off the gas and you sometimes you start, people start indulging in the fruits of their labor. Yeah. you know what I'm saying? Oh, now I, now I can chill. Now I can enjoy myself. Or what, what people call enjoying themselves. you know? And you know, if you're not like a super disciplined person before you get the money and if that's not important to you when you get it, you have more opportunities to ruin your life because now you have leverage. Yeah, yeah. Yeah. Right now you can put yourself in the debt. now you can get more things. Right. The stuff I say no to now is like, I don't think most guys can do it.
King Keto (8m 33s):Yeah. you know what I'm saying? Sure. At this level. And I and my dad couldn't say no to, cuz by the time you, your money, you have money for the first time a lot of money then it's like a lot of temptation. Sure. A lot of opportunities to to to indulge in vices. And I think he fell victim to a lot of that cuz he was a street dude from Chicago. He just had his G G E D. Yeah. He was like in gangs. He was goddamn gang leader growing up, you know, and, and he just figured out something that worked. But he was still a street dude and he didn't have real education. Like he didn't have like, and not to say you need to go to college, you sure that pedigree. But he was, he was super street smart and super smart. Right. Yeah. It's just he didn't, some he's just some pieces missing Yeah.
King Keto (9m 15s):To make him super successful, you know. And Interesting.
Travis Chappell (9m 17s):Yeah. How'd that affect you watching him? Like watching him go from struggling? No money at all. And then seeing the, he made a ton of money and thinking probably at the time, like, wow, my dad made it. He killed it. Yeah. And then watching it all go away that had to have some sort of a, well
King Keto (9m 33s):He all went away then he killed himself in oh seven.
Travis Chappell (9m 36s):Oh no way. Yeah.
King Keto (9m 36s):Yeah. I hear that. Yeah. He, he committed suicide in oh seven. So I I saw like the rise in the end of demise. Yeah. Right. But there was a lot of lessons there. Like I think the first lesson was, oh, if you work hard for 10, 15 years, you're gonna be successful. Yeah. Right. And his work ethic, no matter
Travis Chappell (9m 53s):Your background, no matter your education,
King Keto (9m 54s):It doesn't even matter. Right. You can be from the hood black, he was an orphan. Mm. you know, he didn't even know his parents. Yeah. Like he was a legitimate orphan. Yeah. Right. Gang banger, you know, like doing And he made it like really made it. And it just let me know that, oh, it's, it's just hard work. you know? His work ethic was definitely something that I picked up and my mom's work ethic. Cause remember in the beginning I told you she was waking me up at five to go to work. She would walk me to school to get on the bus and go to go to work. So to seeing the work ethic for them too. That really, I I, I picked that up. Sure. The osmosis, you know, and you know, I think what the best thing about my parents, I had great parents.
King Keto (10m 34s):you know, that's the one thing I, I would say I was really lucky cuz I hear a lot of people, they have all these doubts and they don't believe in the self. But I never had that, if anything me, he was overconfidence. Like that's been my biggest thing cuz when you see your dad come from nothing and it make that much money Yeah. When he tells you you can do everything you want, you believe him. Sure.
Travis Chappell (10m 51s):Yeah.
King Keto (10m 51s):But these other guys regular, these other guys motherfucking janitors and bus drivers telling their kids they could be whatever they want. He's like, yeah, get the fuck outta here,
Travis Chappell (10m 59s):Man. Isn't that interesting? Isn't that interesting? Yeah. you know what I'm saying? Like, were, you would think objectively from a third party perspective, if you were gonna like, choose which family to be a part of Yeah. You would think that this one over here, that like the middle class family with the picket fence would be the one that would instill more confidence in you. Yeah. But to your point, it actually, from what I've seen, like it instills more mediocrity in people because you have a little bit of something and you don't wanna let go. You don't wanna lose the little bit of something that you have. Yeah. Whereas like, people that come from nothing and like they, they're forced to rely on the only thing that they have, which is their belief in themselves and their ability to pull themselves out of it. Yeah. So, and then when you see somebody actually do that in front of you, who is your parent, that's highly impactful.
Travis Chappell (11m 43s):Yeah. And it directly affects your confidence or your belief in yourself to be able to do something in the same way. And I was having this conversation with Ed Mylet on the podcast a few months back about, about parenting and things like that. And that was one of the things that we were talking about. And he said something that really stuck with me and he said the, the most, I'm probably gonna butcher this, but the most insidious form of child neglect is a parent who gives up on their dreams. Mm.
King Keto (12m 6s):And that, that's hard. Like I believe that
Travis Chappell (12m 7s):It's a, a slap in the face, I think when, if you're a parent because you tend to think like, oh, it's just about spending time with my kids and blah blah blah. Yeah. And it's like, well really though, if you want your child to be able, capable, confident, and willing to do something extraordinary, then they have to see that version of you do it. Yeah. Or they're not gonna, like, you can tell them all day long. You can preach it to 'em all day long. But if you go to your job at Walgreens and come home, you know what I'm saying? And hate your life, you know what I mean? Like they're not going to fully believe it. Yeah. Because they don't have any evidence that it actually is true. They're
King Keto (12m 38s):Gonna look at it
Travis Chappell (12m 39s):An interesting perspective that you bring up. Yeah. Or,
King Keto (12m 41s):Or they'll believe you when they think you are a punk. Mm. Oh, that's all you wanted this. Wait a minute. You can have whatever you wanted and this is all you wanted. Right, right. Oh, my dad's a fucking
Travis Chappell (12m 48s):Punk. Yeah, right. Exactly.
King Keto (12m 50s):I can have,
Travis Chappell (12m 50s):You know, like, like you're telling me I can have whatever I want. Yeah. Well why don't you have whatever you want.
King Keto (12m 54s):Yeah. What's up, what what gives bro. Yeah. Right. Exactly. So, so either they're gonna believe it and think you're a punk or they or mo more than likely they're not gonna believe it. Yeah. And
Travis Chappell (13m 3s):They'll settle. They'll settle for the mediocre Yeah. Life as
King Keto (13m 6s):Well. But it's, it's like, I don't know man, because of what I saw my dad do, I saw that working hard over a long period of time. Yeah. Works Sure. Probably as far as like first world circumstances are concerned, like just, just some guy in Syria who has a way worse Yeah, sure. Right. you know, like Kuwait or some shit. Right. But as far as first World America circumstances, I don't know if it gets much worse than Rough South side Chicago orphan Rough, you know, growing up in foster
Travis Chappell (13m 34s):Orphanage and it's not in 2020 Yeah. That, that happened. you know, your dad was, this is the 1950s, 1960s being a black man in Chicago, you know, civil
King Keto (13m 42s):Rights movement, you know what I'm saying? Like Yeah, yeah. It's like
Travis Chappell (13m 44s):Pretty bad scenario. But he pulled himself out of it. Yeah.
King Keto (13m 47s):So to to know that me seeing that I feel like I still feel like I'm a punk in comparison to him. Like I feel like I haven't accomplished enough. Yeah. you know, but then there's the downside, like when this guy you idolize blows his fucking brains out. Yeah. Right. Then it's like, oh wait a minute. I was 24. Oof. Yeah. So it was, I was fortunate that I was an adult cause I met people whose father committed suicide when they were like kids. Yeah. you know, like, and so that's, that's pretty tough. But fortunately I was an adult. But that fucks with you too, right? Oh, the guy who you believed in who's like Garrett, all your self-concept is based off of Yeah. Goes out like that. It's like, oh wait a minute. What's true? Yeah. you know what's true?
King Keto (14m 29s):That fucked with me for a little bit, but I didn't really have time to contemplate it cuz I was like kind of thrust in a position where I was like the man of the family now and I had to like, take care of my mom, my sister, my grandma, my sister's kids. I had to take care of everyone. Right. So I was like, all right, fuck it
Travis Chappell (14m 44s):At
King Keto (14m 44s):24. 24. Yeah, you're
Travis Chappell (14m 45s):Right outta college.
King Keto (14m 46s):Yeah. I've been outta college for a little while. Okay. At this point. And you know, I was probably, you know, that same month, like, not the same month, but that, that same time within like three months, like one of my friends got sent away to prison doing life sentence. Wow. He killed two people. Right. So he, so, so that's what happens. Yeah, sure. You can't go around killing people and then can't do it. This may be, this may be a controversial stance. Yeah. Right. I may get a lot of heat from this, but you know, I'm willing to say it, Hey, don't kill people. Yeah. I know it takes a lot of bravery for me to take that stance, but I'm
Travis Chappell (15m 20s):Not gonna push
King Keto (15m 20s):Back on you. I gotta say what's right. you know. So he's in, he's in prison man, my boy s v like childhood friend. Then one of my other friends, ESCO, he got murdered and I was just like, oh, I need to change up some things that I'm doing too. Right. Because you become like people around. So, you know, I, I said all, what am I really good at? personal training. And I've been doing that for basically since I was 17, training people. Okay. Even in college I was, I had jobs as a personal trainer. So
Travis Chappell (15m 45s):Always, always liked athletics. Fitness. Yeah. Always
King Keto (15m 47s):Just loved it man. Weights. Yeah. Yeah. Since, since I was 16. Right. So, but personal training wasn't making the kind of money I needed at the time, you know, and it was during the recession too. You gotta remember this is oh seven. Yeah. And oh, the oh eight was when the recession really hit. Yep. you know, so Well I started waking up at four training people in the morning. I was taking the train from Queens, I was in Queens. So I was trained from Queens to Harlem, trained people at the New York Sports Club on hundred 20, 45th and Broadway. Take the train downtown to Soho where I was the security guard at the Prada store. And I worked there for like eight hours. And then I would work for my boys moving company after that. And then on that was five days a week, you know, on the weekends I would train people, wake up early, train people in the morning, and then I manage my, my buddy's restaurant in Queens basically for another like 10 hours.
King Keto (16m 32s):Right. So these are 12, 14 hours days. Yeah. Seven days a week for two years. Yeah. you know, cuz I just, not a
Travis Chappell (16m 38s):Lot of time for vices and nonsense when putting in 14 hour work days.
King Keto (16m 41s):Nah, nah cuz I just figured, you know, it was crunch time, man. I didn't have time to sit around morning. Yeah. you know, I had to help my family out. you know, I like my back. I feel like my back was against the wall and it was the recession. But here's the thing, man. During the recession, mind you, I have a college degree. Right. So, but you may be too young to even remember oh eight like that. Right. But, cause I'm 40, but it, it was bad. There was like people with master's degrees working at Starbucks. Yeah. you know what I'm saying? So like I, I said fuck it, I can do labor. Right. you know, I ain't too good for that. you know, that's what I did and yo, those two years I made over a hundred thousand dollars both years. Wow. Yeah. Wow. All you gotta do is work 14 hours, day three jobs,
Travis Chappell (17m 21s):Plus couple side gigs. Yeah.
King Keto (17m 23s):Yeah. Gotta do. It's simple, easy, easy, easy peasy. And then, but I, I was like, fuck, I gotta figure something out, you know? And then I remember just pretty vividly, you know, I was reading four hour work week cuz we were, we were driving, we were in a moving job and you know, we were, we just packed up a house. Yep. And I'm in the van, I'm mean the truck passenger seat while we're going to the next location to drop this person's shit off. And I, and I, I'm reading four hour work and I had the idea like, what if I did this shit online training and nobody was doing online training at the time. It was
Travis Chappell (17m 55s):Yeah. Pretty new.
King Keto (17m 56s):Yeah. No, I was,
Travis Chappell (17m 57s):The internet was still pretty new. Really?
King Keto (17m 60s):You know, bro, it was MySpace. Yeah, right, right. Instagram didn't exist, you know, and YouTube was in its infancy.
Travis Chappell (18m 6s):Direct response online was really, really young at that
King Keto (18m 9s):Point. All that shit was new. I don't even Yeah. All that shit was very new. So I don't, I don't wanna say I invented online training, but I was in that first class of people who were pioneering it. Sure. you know, so I was like, all right, what, what, maybe I can do this. you know, and then Tim Ferris, he recommended in the book. I don't, I'm not telling people to go read that book. All the, a lot of strategies are pretty antiquated at, at this point. But he suggested using Google ads and Google ads still work. We run 'em now, but they were cheaper then, you know, in oh eight, fucking oh eight. And so it was like a viable option to test stuff, you know. But at the same time, right after that, I read Crush It by Gary v I had this conversation with Gary before I would tell him that it was impactful.
King Keto (18m 50s):So I said, wait a minute, what if I merge these two strategies through this social media thing and use Tim's business strategies. But instead of creating a product, I just do it with a service. Right. you know, online training. Yeah. That's what I'm good at. And it started to work. Yeah, it started to work. I started making YouTube videos. I bought a $50 camera off of eBay. It was like the caught the Cisco, it was made by Cisco. It was called the Flip Flip cam. Nice. And it was like $50. It was like the first HD camera to fit in your pocket. Yeah. Because the iPhone didn't, if iPhone had just came out or first one I think. Yeah.
Travis Chappell (19m 26s):It was like oh seven
King Keto (19m 27s):Or, and it wasn't even hd. Right. you know, so that wasn't like a thing doing it with your phone at the time. But this, it was a camera, it was like, might have been half the size, half the thickness of this cup, but it fit in your pocket. Right, right, right. And I started making YouTube videos with that. Nice. And just started to work over time, you know, and then I was able to, I started getting online clients. I had to figure that out, how to train people online, so to get good results. And I came up with different systems over the years. Yep. And I was able to quit one job and quit another job.
Travis Chappell (19m 58s):I was gonna, I was gonna ask you. Yeah. So how long, but how long in between the time you started doing online training and then you went full-time and just went ham with it?
King Keto (20m 7s):Okay. So probably like, it was years, bro, because I, I, I was quitting one job at a time. Yeah. So first I, first thing I quit was the moving company. Right. Cause that was like a full body workout every day. Sure. you know what I'm saying? So I was, especially in New York, it's super hard because
Travis Chappell (20m 22s):It's all apartments and stairs and
King Keto (20m 24s):Yo not every building has elevators. Right. So you, you bring shit up like six story walkups. Oh man. you know, sofa beds and
Travis Chappell (20m 31s):Shit. Shit. One of the worst things in the world to me, bro. Bro. I saw have people hit me up, you know, cuz like, when you're younger you just gotta go help friends move. It's just a thing. you know what I mean? Everybody just goes and helps and at the end of the day, you get like a box of pizza. Yeah. Yeah. And at the time it was like, yeah, but I get free pizza. Yeah. you know what I mean as like an adult, like a grown ass man. People ask me to help him move and I'm like, I'll pay a mover to help you move. Yeah.
King Keto (20m 52s):I'd rather pay someone. Yeah. I'd rather pay someone for my
Travis Chappell (20m 54s):Friends. But I can, I can afford my own pizza at this point. So. Yeah. Yeah. I'm not gonna take seven hours of my day lugging your couch. Like smashing my fingers on the door jamb. you know what I mean? Like, if
King Keto (21m 4s):One of my friends asked me to move, I would, I would publicly shame him for, for not hiring movers. I'm like, yo, man, step your fucking game up. You sitting around poor, what's the matter with you man? Go out here and support the economy. You give people jobs, man. Especially if you have a selfish,
Travis Chappell (21m 20s):If you own a truck for Oh
King Keto (21m 21s):Yeah. I had, I had a sport explorer in college. Oh yeah. You're so I helped so many people move. Fucked. They hit me with, I had the Ford Explorer Sport, the two door. Yeah. That was my first car. Two-door stick shifts. Sick Ford Explorer.
Travis Chappell (21m 35s):Funny room in the back for
King Keto (21m 36s):Shit though. You don't make a, they don't make a lot of those two-door stick shifts. SUVs. Oh man.
Travis Chappell (21m 41s):Okay. So you quit, you quit the moving, the moving company And.
King Keto (21m 45s):Now you're just, and then, then I was, a few months later, I was able to, I got fired from the Prada store. It was a good decision on their part though. Okay. Because I, I, I was a security guard, but I didn't guard anything. I didn't keep anyone secure. They
Travis Chappell (21m 59s):Just stood there with a walkie dog.
King Keto (22m 0s):I, I was just there, I was deterrent. Like, somebody like ran out with some, some shit once. And I, I was like, I, I really thought to myself, I don't have insurance and that that purse is insured.
Travis Chappell (22m 12s):No kidding, bro.
King Keto (22m 13s):Like,
Travis Chappell (22m 14s):You can take the $70, or I guess it was Prada though, was probably a lot
King Keto (22m 17s):More than that. But, oh, fucking fucking Prada bag.
Travis Chappell (22m 19s):$4,000 bag. Four or
King Keto (22m 21s):5,000. you know, like this, this fucking little book bag. This little, this little one is fucking two. Yeah.
Travis Chappell (22m 29s):I mean, either way. Yeah. Four grand, five grand not worth me. I'm not fighting, risking my life. This
King Keto (22m 33s):Motherfucker over this shit. And then they gave me a suit. Right. They tailored a suit to me. They, I was like, I'm fuck up my suit too. This is my only suit. what I gonna do if I gotta go to court or a wedding? That's all I got. Fuck this shit. That was so good. And then they ended up firing me at one point. It was a good decision.
Travis Chappell (22m 48s):Yeah. One of those points where you're like, yeah, that makes sense. Fair enough. No, that makes a lot of
King Keto (22m 50s):Sense. I'm surprised they didn't for the opportunity. Yeah. I'm surprised you guys didn't do sooner, man. Like, I'm not good at this. Thank you for the checks. Yeah. Thank, thank Hey, thanks man. I was more of a deter. I saw myself as a deterrent.
Travis Chappell (23m 1s):Yeah. I, well hey, that probably worked Yeah. In a lot of ways, you know? Yeah. Like, people don't wanna fuck with you if they see that somebody might actually do something about
King Keto (23m 8s):It. Yeah. Yeah. It's like the club. Remember people used to put the club on their car? Like I know people who steal cars, who stole cars back in the day, long time ago. Yeah. You don't know. They, nobody needs to go look in today. It was a long time ago. you know, another
Travis Chappell (23m 20s):Controversial opinion here. But
King Keto (23m 21s):They laughed. They used to laugh at the club. Like, motherfucker got a club on, you think you fucking go get this shit safe. But, so it was a little bit more work. Sure, yeah. Yeah. So they would be, they would
Travis Chappell (23m 31s):Deter to me it's like having a dog. Right? Like I got a dog and she's annoying sometimes. She's also awesome. But she's like an 80, 90 pound German shepherd. That's how I view it. It's like, if you're gonna come like Rob me, it's gonna be because you have beef with me. Yeah. Not cause like, you're just some petty thief. Cuz if you're a petty thief and you like, come to my door and you hear my dog. Yeah. With those like ferocious bark, you're just less likely to give this house a shot. There's a target probably gonna move next door. you know what I mean? Yeah. It's a deterrent.
King Keto (23m 57s):It's a deterrent. So that's what I was. So I was able to quit. Yeah. I got fired from that job and I still trained people.
Travis Chappell (24m 3s):In
King Keto (24m 4s):Person. In person. Yeah. I kept a weekend job for a long time. Okay. And, and I was just, all the other time I would work on the business. And I kept that until I had my criteria for quitting I know some people say just quit everything. It's fucking retarded, man. It's not practical. It's, it's stupid.
Travis Chappell (24m 21s):It's like, it just depends on the situation, right? Yeah. Like if you're a 23 year old kid, I was about to say to, and you live with your parents, excuse me, and whatever. Like you, you don't really have to do any of that stuff. you know what I mean, but like, if you are where you were, bro, you're supporting seven people. It's like, you can't just be like, no, I'm committed. Yeah.
King Keto (24m 36s):People are dependent on you, man. It's totally irresponsible to just burn your boats like that. Yeah. you know what I'm saying? You got mouths to feed people depending on you. Like, mom, I'm sorry I don't have it this month. I burnt the boats. Yeah. Right. Get the fuck outta here, bro.
Travis Chappell (24m 51s):Yeah. No food this month because I'm committed. Yeah.
King Keto (24m 53s):Fucking stupid man. what I did do was I waited until I was making enough money, more money than I was working from my online business. Okay. And I had, I needed to have six months of expenses saved. Cause I feel like if six months, if things hit the fan, I got six months to figure things out. Yep. And the I irony is that gave me more confidence.
Travis Chappell (25m 15s):Absolutely. you
King Keto (25m 15s):Know what I'm saying?
Travis Chappell (25m 16s):No, absolutely, dude. Like as long as you don't let it be the buffer that keeps you not working. Yeah. Because some people look at that and they go like, oh, six months I'm good. I'm comfortable. you know what I mean. So as long as you don't have that mentality, like you should have these things in order if you are the provider for a bunch of other people. For sure.
King Keto (25m 33s):You gotta remember all I know is poverty at this point. Like even though my dad made it, I didn't experience it. Sure. Like, I wasn't there. The only thing I I got outta that is he was, he paid for my college, which was a blessing. Right? Sure. But I didn't experience any benefits of it. Right. So all I know is poverty at this point. Yeah. So like, I never felt comfortable, you know what I'm saying? Right. Yeah.
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King Keto (28m 40s):At what point do you, you know, you're full-time online.
Travis Chappell (28m 43s):At what point do you become like the transformation to like KING KETO? Like at what point are you, are you making this part of brand?
King Keto (28m 49s):I mean, I worked on my Fitness business for years. Years. So I built it up to just online training. I built it up to seven figure business. Okay. you know, and then I started supplement Line Bro Laboratories. We, we, and that was like, that was close to seven figures per year, you know. And all organic
Travis Chappell (29m 8s):Traffic
King Keto (29m 8s):Or were you buying Mostly organic. But then I, I had another mentor named Matt Gallant who I can show me how to use Facebook ads. And that shit started working really well. Then I had another mentor who taught me even more about Facebook ads. Dude named Kevin Hodo. He used to run the ads for Gym Launch back with in his infancy. Yeah. Kevin was like, those two guys are like godfathers to me. Kevin, Kevin died. Covid. Oh, LA Yeah. Man. Wow. Man. It's, it's, he was, he was a little overweight, you know? That's wild. So, you know, but those two guys really helped me hone my skillset. I felt like I was really good at Facebook ads and, and Google ads. I was adequate, you know, but it was organic traffic was, was a huge part of it.
King Keto (29m 53s):Cause I, I really fo I started with social media. Yeah.
Travis Chappell (29m 55s):You seem to be like from what I know about you, from what I see about you online, you seem to be like really dialed in on who you are as a brand. Yeah. In terms of like, you, you repel the people you don't want and you attract the people you do want. Yeah. And you do it in a very like, clear, concise, organic way. Yeah. That obviously fills your businesses with leads and customers and people who already know, like, and trust you.
King Keto (30m 18s):Yeah. you know, I think a lot of people are kind of scared to be themselves online or they were super worried about their appearance and they want to get the best cameras. And I never had that. I don't know how to teach people to not care. Care. Yeah. Because that part of my brain doesn't really work. Yeah. I'm not like Tupac. Like I don't give a fuck what people think. No. It's more like, I forget that other people have opinions on things. Sure.
Travis Chappell (30m 44s):And, and and, and you don't have enough time to think about it if you're really focused on doing the things that you do. Yeah. And you believe Yeah. Like that's the big thing to me is like, if you have the belief and whatever it is that you are doing, then it shouldn't matter what everybody else is thinking and you don't have enough time to even consider what they're thinking because you're so dead. Like Yeah. you know, focused on the things that you believe and getting those things that you believe out to other people. Yeah. So that they can also use those tools and change their lives the same way that those things helped you change yours.
King Keto (31m 14s):Yeah. When I was in college, I used to, I used to rap. I was in like some rap groups and op I opened up for fucking ti the ludicrous nice fabulous ll cool j like everybody who was big in the early two thousands, even Kanye West before he, he came out with his first album when he was like super unknown. And we used to go to rap battles too, like all around the up and down the East coast we go every rap battle we would go to. So when it comes to just talking in the camera, I get maybe I trained that out out of me. Sure. Cuz I had to like do Freestyle at the right rap about you on beat.
Travis Chappell (31m 49s):That is expert
King Keto (31m 50s):Communication skills. Yeah. For sure. Make everyone laugh on beat and it has to rhyme. Right. Right. But so just talking in front of a camera doesn't really scare me that much. Sure. So maybe it was a, a little bit of that. Yeah. you know? Yeah. So I just never, I just never cared. Nobody gets unanimous praise. Right. Nobody, yeah. The greatest guys, you know, they killed Jesus. Right. They, they, they Right. He seemed like a pretty cool guy. He, he was saying some cool stuff, you know? Yep. He seemed he had a good message. Right. That may be a controversial take, but full, full hot take. But I'm willing to stand, listen, I'm willing to stay on Jesus is probably a
Travis Chappell (32m 23s):Good guy. Don't kill people. Stealing cars is bad. Like we're,
King Keto (32m 27s):Listen that's what I'm saying. I'm not afraid to say that things, these are wild that people may not agree with. you know, they killed, they killed Lincoln, he did some good stuff, saved the union. Yep. It would be two countries if it wasn't for him, you know, and Yeah, that's fair. Yeah. They, Martin Luther King, nobody gets unanimous praise. Right, right. So I I kind of just knew that. Yeah. And one, and one of my mentors, a dude named Elliot Holt, he was a guy who like, like a big brother to me. He was one of the first Fitness YouTubers to get a million fa million subscribers. Okay. Nice. And he just, he told me, the more polarizing you are, the better. And he's a big fan of Dan Kennedy, you know. Oh, yeah. So he, he learned that from Dan and I learned that from him.
King Keto (33m 7s):And I was like, all right. I just, it just gave me permission to just say Sure. what I'm thinking, you know? Well,
Travis Chappell (33m 12s):Especially when it comes to your personal brand, man. Because at the end of the day, there's a lot of people out there that teach KETO. There's a lot of people out there that teach Fitness. Yeah. There's a lot of people out there that teach nutrition. But the thing that's going to make somebody follow you instead of somebody else is not the fact that you're telling them something about KETO. It's the fact that you're expressing some sort of personal opinion about a be belief that you hold that they also might hold. Yeah. And that is gonna attract them to your personality and your brand as a human being, not just the information that you're giving. And that's the piece that a lot of these brands are missing. Mm. Is that they're never willing to say those things. Cuz they, I don't wanna, you know, irritate anybody. I don't wanna piss anybody off. I don't wanna be that guy or whatever. And it's like, okay, well then you're just another dude. Yeah. You're just another, you know, you're, you're another check online spewing information.
Travis Chappell (33m 57s):Yeah. There, there's no lack of that there, there's so many people that have so many people the same information. It's the same thing. Yeah. you know, there's only so many ways you can talk about real estate investing, bro, before everybody talks about real estate investing. Yeah. Everything's
King Keto (34m 7s):Thing
Travis Chappell (34m 8s):That's gonna attract people to you as a real estate investor in your brand is the things that make you you beyond real estate investing. Yeah. you know what I'm saying? Your personality
King Keto (34m 16s):To be something person
Travis Chappell (34m 16s):Perspective.
King Keto (34m 17s):Right? Sure. Yeah. you know, and, and your pedigree. Right. you know, cause I had been such, I had been a trainer for 10 years Right. Before I was famous for being a trainer. Sure. Right. So like, I, I was actually good at it, you know, and I was in better shape than the average guy. Right. So like, I, it was a, there was a reason they believed me. So a lot of people, they tell me they wanna be famous online. How do I get more followers? I'm thinking like, well, why should people follow you? Sure. Can you answer that? That's
Travis Chappell (34m 44s):A really great question. you know,
King Keto (34m 45s):Do you have like the pedigree? Like, have you done anything? Right. Because right now I teach people how to build their online Fitness business. Right. My, my company's called a high Ticket trainer. And we teach people, we're really good at it. But why should you listen to me if someone at would like, I I did it. I built a seven figure online Fitness business. And, but not only that, I helped other people do it. Like, I, I used to, once my business started really taking off, I would meet these other influencers who were like younger than me and I realized that they didn't really know business. And maybe an advantage I had was going to college. Like I know, it's, it's very popular to hate on college. But I don't know. I thought it was a great experience.
King Keto (35m 25s):Still very helpful. Yeah. I thought it was super easy. It's not all bad. I think most of those guys go to like shitty colleges or they were dorks, right? Sure. So they didn't,
Travis Chappell (35m 33s):Well, going to a real college and going to like University of Phoenix on bro is like a little bit different.
King Keto (35m 37s):My college was awesome. Yeah. Like, like, like if you're a 17 year old kid right now thinking if you go to college, highly recommend Howard University. There was 12 girls to every guy.
Travis Chappell (35m 48s):That's pretty good ratio.
King Keto (35m 49s):That's not even count then. But if you count the, the fat guys and the homosexuals, then it's like, then it's like now, now you're really, the odds are super skew skewed in your favor. And, you know, that leaves a oppor a lot of opportunity for, you know, unique experiences. Sure.
Travis Chappell (36m 6s):Unique experiences without the immediate, like, regret and, and long-term consequences. I
King Keto (36m 11s):Needed that because I was 17 year old when I went to college. Yeah. Right. I, I was 17 so I wasn't ready to go out and be a man. Yeah. Right. Fuck. To go out and be a man at, at that part of my life. So it was cool. Like, I was able to learn a lot and make a lot of mistakes in a controlled environment where Sure. Like, you know, you know, but you know, it was early two thousands. Right. So maybe things are different right now. Anyway. I'm an advocate for education. Yeah. Another hot take. I think education is a good thing.
Travis Chappell (36m 40s):It's the most wisdom that's ever been dropped
King Keto (36m 42s):On of the, you know, so it, but it really helped me. And one of the things I learned college, see I had classes taught by like Larry Ellison. Oh wow. The CEO of Verizon taught one of my classes. Yeah. you know, Larry Ellison would come, you know. Yeah. But, and it's pretty
Travis Chappell (36m 55s):Valuable.
King Keto (36m 56s):Yeah. And one thing I, I did learn in college from marketing perspectives to your earlier point, is really figure out who your market is and only talk to them. Right. Like 10 tampons, tam packs. They don't care what we think. Right. They're only talking to women. They actually don't care what we think. And I kind of just took that as like, who's my person?
Travis Chappell (37m 15s):Well I think we all just learned a major lesson in that with Bud Light. Yeah. you know, like a very public lesson. Yeah. In speaking to your target market. Like, did they do something inherently and intrinsically wrong? No. No. Absolutely not. It was probably not even something that they thought about that much. Yeah. It was just like, oh, let's do this thing for this person. And then they did it. Yeah. And then it was like they violated every rule of marketing in doing so. Yeah. And did not think about their target audience or target market one bit.
King Keto (37m 41s):I hope. Hope they got fired. Cause that was like a marketing. They've
Travis Chappell (37m 44s):Lost billions. Billions with a b. They've lost in real revenue. They should do whatever you want. I don't give a shit. I don't care. I don't like, it doesn't bother me at all. But I'm also not Bud Light's target market. Yeah. you know what I mean.
King Keto (37m 57s):So like, you know what I'm saying? Yeah. Me neither. I don't,
Travis Chappell (37m 59s):I don't even Bud Light market maybe I, maybe I would've given a shit about that. Just like they all did and boycotted, they learned a very, very hard lesson. And I, and I hope a lot of other companies took that lesson to heart. Yeah. Which is just, if you are in that world, then maybe do those things. If that's your target market, then do that thing. Yeah. If it's not stay engaged in what you're like you are a company. Yeah. It's your job as a marketer to make more, bring in more customers, increase brand value and and overall increase market cap. Yeah. And revenue. Right. So like, you violated the first rule of marketing in doing so And, now you're, you're you're, you know, having to deal with the consequence. It's too
King Keto (38m 37s):Super irresponsible. Right. Cuz there's so many people who, whose livelihoods depend on them. Right. Right. Exactly. you know? Exactly. I'm saying you gotta think about the from, from the people, all the people who work there down to the janitors. Right. you know, like tho your decisions that what I think about it. I have like 36 employees, so I think about that all the time. My decisions impact those people. Their lives, their children's lives. Right. You gotta think about this stuff. It's irresponsible to not focus on your, your target market man. Like they used to do it great in the nineties. I went to college. Initially I wanted to make beer commercials. Yeah. That's why I wanted Cuz cuz in the nineties they were fun. Beer commercials were fun and they spoke right to the target market. It's
Travis Chappell (39m 13s):Funny cuz I grew up Super Baptist, so very, very sheltered and all alcohol was bad. Yeah. I still even remember at that point, like, I knew in my mind that like, those were bad commercials and like we a lot of times would have to change the channel. Like during, you know, beer commercials. If my parents weren't there, I would leave it on because they were always funny. Yeah. I always liked them and it made me want to drink. Like they made the beer look so good. Yeah.
King Keto (39m 33s):Hot, hot girls, guys, people having fun. Exactly. They spoke to their target marketing and they gotta, you get away from that, you know, your revenues is gonna be reflected in your revenue.
Travis Chappell (39m 42s):Well look man, this has been a lot of fun. I know we're winding down here. Last quick question for you. Yeah. It's one that I really like to ask every once in a while because of finds that we get some interesting answers for it. If you could have one video that you knew for sure would go so viral that everybody in the world would see it, what would the message of that video be? Mm,
King Keto (39m 59s):I think the message, you know, the message would be that, you know, people always say, especially to me, you know, I've been hearing this a lot since I, you know, I just work really hard and they say, you gotta enjoy life. You gotta enjoy life, man. You gotta work hard. Right. But recreation is not the only way to enjoy life. Hedonism is not the only way to enjoy life. I think if you can change your perspective and start to enjoy pushing yourself, right. Seeing what you're made of, taking advantage of the opportunities we have here. Especially if you live in a first world country. If you live in America, like there's people who are literally risking their lives today to get here. Right. Cause we have so many opportunities and really seeing what you can accomplish.
King Keto (40m 43s):The average person has so much potential that they just leave on the table. But it's gonna take like work to unleash that. Bring it to the surface. you know? And if you can find joy in that, try trying to see how much your potential you can bring to the table, then you can have joy every day. Right. Because what these people don't understand is, I just wanna enjoy life, man, you gotta enjoy. I hear it all the time. It's like what you're just talking about hedonism. Right. you know? Right. That's really what you're talking about
Travis Chappell (41m 7s):The goal. Yeah. The goal is not to not work. Yeah. Yeah. The goal is to find work that you enjoy, that you enjoy enough to go through the sucky parts of working. Yeah.
King Keto (41m 16s):Or, or like change your associations with pain and pleasure. Like start to enjoy pushing yourself, seeing what you're made of. Because if you can do that, then you can enjoy life every day. But if enjoying life is just hedonism, then you can only do that sporadically. Right. You can't go on vacation. You can't go on vacation every day. Yep. You can't get, get high every day. You can't get drunk every day. You can't go to parties every day. Right. So you only have pockets of joy. What they don't understand is once you change this mindset, you can enjoy life every day. Right. If I take a vacation, it's mostly obligatory, you know, it's family obligations or something. Or do something with my son, you know, which is cool, you know, take him, take him to a park or something, which is cool. Like, I do do these things, but it's not like I can't wait to the next case.
King Keto (41m 58s):That's not high your year. Yeah. No, no. It's like, really, I just wanna see what I'm made of, man. I really want to push myself to the limits and see, see how much I can accomplish, how much of my potential I can bring to the surface. And if you can start identifying with that, life actually becomes more enjoyable. I everybody's been kind of fed this lie that the way to enjoy life or it's just recreation, but it's all, it's also selfish. Right. Because recreation only helps you. Mm. Right. Hedonism is only for you. Yeah. Right. But you know, if you are pushing yourself, if you're building business or even working harder at a business, what things you're doing, you're making money, right. To make money. You have to provide a, a product or service that's valuable.
King Keto (42m 40s):Right. People give you money, you can't make it, people have to give it to you. Right. Yeah. So you're, you're helping people with that service, but also like either your company or the company you work at, you're helping all the people who work there. you know what I'm saying? You're helping them make money to, to help their families and provide better futures for, for their kids. And it, you're doing a lot of good, you know? So, I don't know. I, it's something I've been thinking about a lot lately.
Travis Chappell (43m 2s):Dude. Well I appreciate you coming on the show, man. Thanks for making time. I know you're out here just for a day or two doing this conference thing. Yeah. So I appreciate you stopping by everybody. If you're not following Brandon on social, you're one of the few who isn't. You're trying, yeah. Go over to at KING KETO over on Instagram. Follow follow Brandon over there. See some of the stuff that he's got going on. I promise you you'll always leave inspired and sometimes with a smile on your face, something, something funny that he shares. It's always good stuff, dude. So I appreciate
King Keto (43m 26s):Or search me on Instagram. I mean, search me on YouTube Brandon Carter. It's the one with a million subscribers.
Travis Chappell (43m 30s):There you go. Yeah. Just a, you know,
King Keto (43m 32s):That's all.
Travis Chappell (43m 32s):Yeah.
King Keto (43m 32s):Yeah,
Travis Chappell (43m 33s):Dude. Thanks for coming on, man. This is a of fun.
King Keto (43m 35s):Thank you, brother. Appreciate it.
Travis Chappell (43m 35s):Appreciate. That's it for today's episode. Thanks for spending some time with me and my friends. If you want to be better friends with me, then head over to Travis Chappell dot com slash team to subscribe to my free newsletter, your friend Travis, where I share what's on my mind about life, building a business, raising kids, being married, and anything else I would normally share with my close circle of friends. That's Travis Chappell dot com slash team, and my biggest ask of you, since I'm sharing my friends with you, is to share this episode with a friend of yours that hasn't listened to the show yet, and leave us a quick five star rating in Apple, Podcasts, and in Spotify. It would mean the world to us as it helps us make sure that this show continues to be more valuable to you. Thanks in advance and I'll catch you on the next episode.
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